The Story Behind the Brand

I am a 3rd Dan Black Belt in Taekwondo from South Korea and an international fighter. Over the years, I’ve trained in various disciplines like Hapkido, Arnis, Silat, gymnastics, boxing, calisthenics, and more. Currently, I’m focused on gym training, and as an athlete, maintaining a healthy diet has always been a priority for me.

However, finding peanut butter and protein bars without chemicals or preservatives was nearly impossible. That’s when I decided to make my own. Initially, it was just for my personal use, but one day, I took my creations to the gym. My friends tried them and loved them so much that I started making them for them as well.

This sparked an idea: why not bring these organic, healthy products to the market so others who value clean eating can enjoy them too? That’s how my brand, Hurdans, was born.

Today, Alhamdulillah, people love what we create, and I’ve developed a passion for continually improving our products. My mission is to deliver the best, healthiest options to those who care about what they consume, and I’m dedicated to making Hurdans even better every day.