My name is Ume Aymen, and I hold a degree in Physics. My true passion has always been hands-on experimentation. Throughout my academic life, I loved doing practical work and exploring how nature and science could come together in meaningful ways. After graduation, I fully immersed myself in experimental work at home, particularly in creating and studying natural formulations.

Gardening has always been close to my heart. I spent years learning about plants and studying how specific botanicals can support skin health. This passion eventually led me to cold process soap-making, a technique that allowed me to blend scientific knowledge with nature’s healing power.

I spent extensive time creating my original soap formulations, using different plant-based pigments, infused botanicals, and carefully selected oils. After testing numerous hard and soft oil combinations, I finalized formulations that deliver firm bars, rich lather, and deep nourishment, all without synthetic chemicals. This journey led me to introduce tallow-based soaps in Pakistan for the first time, a highly effective option for all skin types.

I also created tallow-based face butter and balms, using both hot and cold infusion methods with ingredients like lemongrass and marigold petals. All of my products are based on IFRA-compliant safety standards and developed through my own research.

Even in this short time, the response has been overwhelming. People dealing with eczema, psoriasis, acne-prone skin, dry skin, sensitive skin, and other forms of irritation have experienced visible relief and lasting comfort. For me, that is the most rewarding part of this journey.

All South Asian Suds products are made in small, carefully controlled batches to maintain purity, effectiveness, and attention to detail.